Cobra has introduced the highly anticipated Radspeed Iron range, their most technologically advanced irons to date. Earlier this year Cobra announced their partnership with HP and Parmatech and successfully became the first original equipment manufacturer to pioneer 3D printing in golf manufacturing with the launch of the stunning Cobra King Supersport-35 putter. Cobra selected HP as its partner to pioneer 3D printing in golf due to the major advantages their metal jet technology had over traditional methods and other 3D methods. Cobra designers were able to easily and quickly duplicate prototypes to bring the product to the market much quicker than traditional manufacturing techniques and methods. The two brands are now working together on a strategic multi-year product roadmap to design and manufacture future golf equipment that will raise performance and golfer satisfaction to new levels. This is just the first steps into what promises to be a significant change in future Cobra golf club production.